Project Summary

Quatrefoil rendering

The Virginia Museum of Natural History seeks to establish a natural science interpretation facility in Downtown Waynesboro near the South Entrance to the Shenandoah National Park.

A feasibility study was conducted which demonstrated that we could operate a 17,000 square foot facility while running a profit based on admission income, memberships, and an annual fundraising campaign run by the VMNH Foundation. In doing so, we project to attract about 65,000 visitors, including approximately 40,000 tourists utilizing Skyline Drive and the Blue Ridge Parkway located three miles away. This project will drive visitation to the Downtown where they will purchase goods and services. The proposed facility will not only be an educational asset, it will be an economic driver for a city that is currently reinventing itself.

Joe B. Keiper, Ph.D.
Executive Director
Virginia Museum of Natural History

Feasibility Study

Chmura Analytics estimated that in its first five years of operation, annual revenues will average $334,654. Expenses for the same period will average $250,026. Net operating income will be $84,628 per year.

Revenues are based on attendance of 65,582 per year drawn principally from residents in Augusta and surrounding counties, visitors to Shenandoah National Park and the Blue Ridge Parkway, and motorists traveling Interstates 64 and 81

Economic Impacts
  • Construction: $10.4 million – 108 jobs
  • Annual Operation: $500,000 - 10 jobs
  • Annual Visitor Spending: $1.8 million – 20 jobs
  • Annual Tax Revenue: Local - $23,608, State - $49,576

Click here to download the Feasibility Study (PDF).

Master Plan

The museum partnered with Quatrefoil Associates to develop a Master Plan for a proposed natural science interpretive facility to be located in Downtown Waynesboro, Virginia.  This Master Plan explores the biodiversity and natural conditions of the Blue Ridge Mountains and Shenandoah Valley region. This multifaceted story spans millions of years, from the geological and hydrological forces that created the unique landscape to the regional habitats where plants, animals and people flourish today. This is the foundation of the exhibitions – the stories of nature over time – stories that provide a deepened sense of appreciation for the local surroundings.

Click here to download the Master Plan (PDF).

Capital Campaign Planning Study

The museum  partnered  with Bob Carter Companies to conduct a Capital Campaign Planning Study to determine the fundraising capacity for the proposed natural science interpretive facility in Downtown Waynesboro, Virginia.

Click here to download the Capital Campaign Planning Study (PPT).


Contribution Opportunity

Thank you to the below donors who have contributed to the development of a master plan for a proposed new Virginia Museum of Natural History natural science interpretive facility in Downtown Waynesboro, Virginia. To contribute to this ongoing project, please use the "donate now" link below.


Waynesboro Master Plan Contributors

Col. William W. Alexander, Jr.
Katherine Beard
Dr. Thomas Benzing
Blue Mountain, LLC
J. Thomas Brown, Jr.
William & Dorothy Buchanan
Martin Buehler
The Centre for Shopping, LP
Bettie H. Compton
Robin & Cathy Crowder
Jeane Custin
Cynthia Davis
Du Bose Eggleston, Jr.
June & Warren Elliott
David Geiger
Lucille S. Gresham
Gregory E. Hitchin
Lesley K. Hock
Sara S. Howlett
James C. Hyson
Jean B. Chandler, Inc.
Kathryn W. Johnson
Kline's Ice Cream, Inc.
Tesi Lamb
Randolph C. Mahnesmith
Alvin & Susan Marks
The Mathers Team
Carolyn A. Morris
Harold Nash
Harold & Marilyn Nash
Oryx Designs, Inc.
Loi Patkin
Gary Peltier
Dana Quillen
John & Judith Roller
Carol A. Rosberg
John E. Ross
Rotary Club of Waynesboro
M. Kevin Ryan
Clifton E. Scott
Weldon & Phyllis Scrogham
Severs Construction, LLC
Donald C. Sharretts
Douglas Shoemaker
Teague Properties, LLC
M. Edward Tutwiler
Unknown Donor
Valley Group, Inc.
Michael A. Vest
Westhills, LTD, Realtors
James C. Wilson